Read the Inside Scoop on All Things URBL


What makes URBL wholesome & how does it boost immunity?

The value of URBL functional botanical shots lies in quality ingredients, proprietary formulations, and superior medicinal potency!


URBL functional botanical shots consist of 24 varying superfoods ranging from exotic herbs like brahmi and amalaki, adaptogens like ashwagandha, therapeutic roots like turmeric and dandelion, greens like chlorella and spirulina, fruits like amalaki and tamarind, to the most easily available pantry regulars like coriander, ginger, black pepper, cumin, and cardamom.

Plant-based, natural and non-GMO. URBL contains no preservatives and absolutely nothing artificial.

It has NO:

  • Caffeine
  • Added sugar
  • Stevia extract
  • High-fructose corn syrup
  • Gluten
  • Common allergens (wheat, dairy, soy, egg, peanuts, tree nuts, fish, shellfish)
  • Sweetener, flavor, color, filler, additive, or binder

The hint of sweetness in URBL comes from honey, which is one of nature’s purest functional foods.


Quality goes beyond good ingredients and great taste. URBL functional botanical shots are formulated to create a combined effect that is greater than the sum of individual benefits of all the ingredients. For example:

  • Ingesting curcuminoid, the primary bioactive compound in turmeric, by itself does not lead to associated health benefits due to its poor bioavailability. However, turmeric makes a winning combination with black pepper. Piperine, a natural alkaloid found in black pepper, is an excellent bio-enhancer that boosts the absorption of curcumin in the body by 2000%. [1]
  • Coriander is very efficient in mobilizing mercury and other neurotoxins out of the body, but it does not chelate toxins (pull toxins out of cell membranes) well on its own. However, it creates a perfect detoxification agent when combined with chlorella, whereby chlorella facilitates chelation and coriander eliminates the toxins from the body. [2]

Potency / Quality

Highly potent medicinal dosage in our formulations is yet another testament to our superior quality. For example:

  • 2,500 mg of ashwagandha root, 1,500 mg of brahmi whole plant, 12,250 mg of milk thistle seed and 2,800 mg of amalaki fruit Quantity Crude Equivalent (QCE).
  • URBL ROAR contains premium quality and high potency “root only” ashwagandha extract without any dilution of efficacy from leaf and stem.
  • SHIELD contains a potent grade of milk thistle with 80% silymarin content.
  • GLOW contains Hydromeric® turmeric that boasts powerful curcuminoids found only in its root.
  • Chlorella, a type of single cell alga grown in freshwater, is a great source of protein, fiber, chlorophyll, vitamins, and minerals. However, the cell wall of chlorella is not easily broken and digested by the body, thus preventing 100% harvest of beneficial nutrients. URBL functional botanical shots consist of broken-cell wall-chlorella, which is easier to digest and has a magnified bioavailability.

Taking one URBL shot is more cost-effective than consuming multiple pills, capsules, powders, or tinctures with minimal ingredients. Don’t be fooled by products with a laundry list of unlimited ingredients either. It’s more important to have a few quality ingredients than a pinch or drop of unlimited number of ingredients. This is especially true of beverages making all sorts of health claims without disclosing dosage of ingredients. Quality always supersedes quantity.

Drink all 3 URBL products daily and exercise regularly to boost your immunity.

What is URBL’s competitive edge?

URBL is a unique and innovative brand with no direct competitor. Although products such as cold-pressed shots, superfood powders, and supplement pills offer some similar benefits, URBL is a niche product in its own lane, beating alternatives by a mile.

Cold-pressed shots, by the very nature of their production process, are squeezed from common household fruits and vegetables that can easily be consumed as-is. Not only do these cold-pressed drinks expire in a matter of days, but they’re also very high in sugar and lack nutritious fiber – making you feel less full and spiking your blood sugar levels.

URBL, on the other hand, are packed with nutritious and exotic, medicinal herbs and roots proven to do wonders for your body. You tell us: a licensed nutraceutical like URBL with proven health benefits, or, sugar-packed juices with too much ginger and pepper added only to overemphasize strength and effectiveness?

URBL, being ready-to-drink, also alleviates all the inconveniences of mixing & cleaning that are common with superfood powders.

Lastly, unlike minimal ingredient supplement pills and capsules, URBL is armed with 10 superfoods per serving, providing more nutrition at a discounted price. And being a liquid drink, URBL is easier absorbed by our body than hard supplement pills.

We check every box, solve real problems, and are unique in every sense. Welcome to the era of URBL.

Ayurvedic Adaptogens

What are Adaptogens?

Adaptogens are herbs known for their unique abilities to “adapt” their functions/responses according to body’s specific needs – physical or psychological. The responses can be of opposing qualities – relaxing or stimulating. Think of it as a thermostat for your body’s needs.

Adaptogens are traditionally used to combat fatigue and boost stamina, and ease stress and anxiety. Adaptogens support healthy stress levels by reducing the stress hormone cortisol. Adaptogens are often used as healthy/natural alternative to prescribed medications and stimulants, as well as pick me ups like caffeine and sugar.

Does URBL have adaptogenic benefits?

Absolutely! URBL ROAR offers ashwagandha, one of the most powerful Ayurvedic adaptogens, to help you adapt to a variety of physical and psychological stressors. URBL ROAR contains premium quality “root only” extract without any dilution of effectiveness from leaf and stem.

Ashwagandha, which in Sanskrit literally means “smell of a horse”, is believed in Ayurveda and THM to provide strength and vitality of a stallion. Research suggests that ashwagandha supplementation is directly associated with a significant increase in muscle mass and strength, especially when combined with resistance training program. Ashwagandha has also been proven by modern science to be a potent anti-stress agent.

Please refer to URBL ROAR for further details.


How does URBL compare to other products that provide an instant source of energy?

We all experience sluggishness from time to time – we wake up feeling tired, experience lethargy throughout the day, or suffer from a lack of energy and motivation. Many people try to fight fatigue with a perpetual cycle of energy drinks, instant energy shots, or cups after cups of coffee. Energy shots/drinks are filled with chemicals, high levels of caffeine, and excessive amounts of sugar to provide a short-lived source of energy. This sudden burst of energy is generally accompanied by jitters and ends up in crash, which leads to the perpetual cycle of another drink, another shot, and another cup of coffee.

URBL ROAR does not contain any caffeine, added sugar, or chemicals that give you the illusion of energy that fades away after a few hours. The proprietary endurance blend in ROAR relieves general debility and stimulates appetite, allowing you to push harder, train longer, and finish stronger (THM benefits). ROAR also includes adaptogens that help your body adapt to a variety of physical and psychological stressors that come your way. This helps you keep calm under pressure and feel more relaxed throughout the day.

Please refer to URBL ROAR for further details.


What are Nootropics?

Nootropics are class of substances known to boost memory and enhance cognitive performance. They are commonly referred to as “smart drugs”. Nootropics work in several ways to produce a range of health benefits – enhanced memory, focus, attention, mood, and alertness. Nootropics are highly sought after herbal ingredients in the world of natural and plant based wellness.

Does URBL provide nootropic benefits?

Absolutely! URBL SHIELD offers Bacopa Monnieri. It is commonly known as brahmi, a derivation of a Sanskrit word that means “the energy of universal consciousness”. Brahmi is prized in Ayurveda and THM for a wide range of benefits such as enhanced memory, improved cognition, anti-stress, and antioxidants.

URBL SHIELD offers a potent grade of brahmi with 40% bacopaside, the functional bioactive compound in brahmi that holds all the amazing powers. Brahmi is also a great friend to your liver with superior hepatoprotective benefits (THM benefits).

Please refer to URBL SHIELD for further details.


What is toxicity?

Toxicity is more common that you think. Just because we can’t see it or mostly feel it directly doesn’t make it any less harmful. We all are exposed to a variety of toxins on a regular basis. The most common toxins include heavy metals – arsenic, cadmium, lead, and mercury. These toxins can be found in water, fish, canned food, cosmetic products, dental fillings, lead-based paint, cigarettes, and even flavored milk. The symptoms of heavy metal exposure include headaches, nausea, and constant fatigue. If exposed to dangerous levels of toxins over a long period of time, it can even result in severe diseases.

How does the body detox?

Your liver is your best friend against toxic chemicals. As the largest internal organ, the liver’s primary function is to detox and purify the blood before passing it to the rest of the body. Even with this natural defense, your body can easily get overburdened when it lacks a nutritious diet and especially when exposed to high levels of external toxicity. Consumption of various superfoods can provide the much-needed support for detoxification.

What is hepatoprotection?

Hepatoprotection literally means protection of liver from hepatotoxicity – chemical driven liver damage. As the largest internal organ, liver’s primary function is to detox and purify blood before circulating it to the rest of the body.

Does URBL provide hepatoprotective benefits?

Absolutely! URBL SHIELD offers milk thistle, which is known for its superior hepatoprotective qualities and is one of the most well researched plants in the treatment of liver disease. It is traditionally used as a liver protectant.

URBL SHIELD offers a potent and “highly recommended” grade of milk thistle seed extract with 80% silymarin content. Silymarin, the functional bioactive compound in milk thistle, is a potent antioxidant comprising of several flavonoid compounds. Silymarin reduces free radical production and acts as a toxin blockage agent by inhibiting binding of toxins to liver cells. It is found in high quantities in the seeds of milk thistle.

Remember to drink lots of water and urinate frequently, which helps to flush out the toxins from the body.

Please refer to URBL SHIELD for further details.

You can enjoy the peace of mind knowing that all URBL shots are tested for heavy metal contamination by an independent bio-analytical testing laboratory. In fact, every single production batch is run through more than 15 different tests for contamination by heavy metals, pesticides, and other harmful compounds, ensuring the botanical shots are safe to drink and of the highest quality.


What is oxidation?

Oxidation is a natural and regularly occurring chemical reaction that creates free radicals and has a similar effect on the human body as it has on metal structures – rusting of parts and reduction in strength. Oxidation of human body can damage healthy cells and weaken its immune system.

What are free radicals?

Free radicals are unstable and potentially dangerous molecules created as natural byproducts of oxidation. Free radicals are unstable because they lack a full complement of electrons. Thus, they steal electrons from other stable molecules, thereby damaging those healthy molecules in the process. Free radicals are one of the main causes of age-related decline in health as our body loses its ability to fight the effects of free radicals with age. An imbalance of free radicals and antioxidants is known as oxidative stress, which can lead to premature aging and other diseases like:

  • Diabetes
  • High blood pressure
  • Heart disease
  • Cancer
  • Parkinson’s
  • Alzheimer’s
  • Severe inflammatory conditions

What are antioxidants and how do they neutralize free radicals?

Antioxidants are organic compounds that can counteract unstable free radicals that damage DNA, cell membranes, and other part of body cells. Antioxidants neutralize free radicals by giving up some of their own electrons. When free radicals gain additional electrons from antioxidants, they no longer need to attack healthy body cells. Through this sacrifice, antioxidants act as natural “off” switch for free radicals.

Why should we consume antioxidants?

Although it is impossible to avoid a certain level of oxidative damage, an antioxidant rich diet of herbs, roots, fruits, greens, and vegetables can go a long way in reducing the impact of free radicals on the body. Because free radicals are so pervasive, you need an adequate supply of antioxidants to disarm them. Regular, moderate physical activity has also been associated with higher levels of antioxidants, fewer noticeable effects of aging, and a decreased risk of diseases.

How does URBL provide a good dose of antioxidants?

URBL GLOW is specifically formulated to provide you with a strong dose of antioxidants. The combination of amalaki, turmeric, black pepper, and apple cider vinegar is a perfect formulation to revitalize your body’s critical systems.

Please refer to URBL GLOW for further details.


What is inflammation?

Inflammation is your body’s attempt to protect itself against harm and initiate the healing process. There are two types of inflammation – acute and chronic. Acute inflammation is what happens when you get a cut on your finger or stub your toe. Your immune system is triggered and it releases an army of white blood cells to surround and protect the area of your body that is cut or hurt. The resulting redness and swelling is acute inflammation, which is essential to prevent injuries and infections from becoming deadly.

What causes chronic inflammation?

Chronic inflammation is far more problematic than the acute variety. Causes of chronic inflammation include:

  • Exposure to toxic chemicals
  • Autoimmune disorders
  • Obesity
  • Stress
  • Unhealthy lifestyle
  • Consuming high amounts of refined sugar, high-fructose corn syrup, refined carbs such as white bread, processed or packaged foods, or alcohol
  • Inflammatory diseases like arthritis, allergy, asthma, hepatitis, and inflammatory bowel syndrome

How does URBL contribute to anti-inflammatory benefits?

URBL functional botanical shots consist of ingredients with anti-inflammatory benefits. Turmeric, maple syrup, cinnamon, tamarind, cardamom, beet, and honey are some of the most powerful natural and plant-based anti-inflammatory agents.

Do URBL functional botanical shots have cosmetic benefits?

Absolutely! Clear, youthful-looking skin is one of the most important benefits of URBL. Detoxed blood reduces unsightly skin conditions like acne, pimples, dark blemishes, and dull or dry skin. A healthy dose of antioxidants helps fight free radicals and anti-inflammatory compounds fight against skin inflammation. Add in Ayurvedic herbs that promote procollagen production, and you have a great beauty pack. Please remember to work out regularly, drink lots of fluids, and eat a healthy diet to get benefits from URBL products.


What is collagen?

As the most abundant protein in our body, collagen is a major building block of bones, skin, nails, hair, muscles and connective tissues. Think of it as the glue that holds everything together. Our body has a natural ability to produce collagen by combining two essential amino acids glycine and proline. Collagen deficiency, however, can lead to premature and excessive signs of aging, wrinkles, sagging skin, and stiff joints, among others. Cosmetic benefits of collagen are increasingly being realized, especially by female consumers for its contribution towards a youthful and glowing skin.

Does URBL help boost collagen production?

Absolutely! URBL GLOW provides a blend of herbal extracts that helps boost your body’s natural production of collagen. No, it’s not added collagen. In our quest to develop a natural / plant based product, we refrained from adding chemically sourced collagen powder that is always animal/marine derived.

URBL GLOW contains amalaki that has been called as “the Ayurvedic wonder”, as it supports everything from digestion to elimination, immunity, and outer and inner skin health. Amalaki extract promotes “procollagen and elastin production”, keeping your skin looking naturally fresh and healthy. Certain studies have concluded that amalaki contains as much as 10x vitamin C compared to an orange and is also a potent immunity booster.

URBL GLOW also contains Hydromeric® turmeric that boasts a concentration of powerful curcuminoids found only in turmeric root. Highly water soluble extract is readily absorbed in the body with increased bioavailability. Turmeric helps to increase collagen deposits in skin – no wonder it is widely used in the cosmetic industry.

Please refer to URBL GLOW for further details.

Diets & Restrictions

Is URBL safe for everyone to consume?

Absolutely! However, as with all dietary supplements and Natural Health Products (NHPs), we highly recommend you consult a doctor or health care practitioner before consuming URBL functional botanical shots if you have any health conditions, are taking any prescription medications, or are pregnant or nursing.

Can I consume URBL if I am lactose intolerant?

Yes. All URBL functional botanical shots are dairy-free.

Can I consume URBL if I am on a gluten-free diet?

Yes. Every production batch of URBL functional botanical shots is tested and confirmed to be gluten-free.

Can I consume URBL if I am diabetic?

All URBL functional botanical shots contain honey as a natural sweetener. We highly recommend you consult a doctor or health care practitioner prior to consuming URBL botanical shots if you are diabetic.

Can I consume URBL if I am pregnant?

We use only the purest form of natural and non-GMO ingredients. Our products are manufactured in a GMP and NSF-certified laboratory and undergo more than 15 different tests for contamination by heavy metals, pesticides, and other harmful compounds, ensuring the botanical shots are safe to drink.  However, considering our ingredients are extremely potent herbs and roots, we highly recommend you consult a doctor or health care practitioner prior to consuming URBL shots if you are pregnant or nursing.


Does URBL contain any GMOs?

No. All our ingredients are 100% non-GMO. Non-GMO ingredients are not only healthier but also better for the environment and the safety of our planet.

Does URBL contain any caffeine?

No. URBL botanical shots do not contain any caffeine.

Does URBL contain phosphoric acid?

No. Phosphoric acid is a commonly used additive in food and beverage products, fertilizers, and detergents to serve as chemical preservative and artificial flavor. However, this compound is associated with decreased bone mineral density and can have negative effects on teeth and kidneys. In fact, in our quest to develop a natural healthy product with zero artificial ingredients, we use no preservatives at all.

Does URBL contain MSG?

No. Monosodium Glutamate (MSG) is the sodium salt of glutamic acid and generally used in food and beverage industry as a flavor enhancer. We use only a very small amount of the purest form of natural pink Himalayan salt for flavor enhancement. Himalayan salt contains more than 80 minerals and trace elements and helps you replenish electrolytes.

Environmental Impact

Are your bottles and caps environmentally friendly?

We are committed to minimizing our environmental footprint to every extent possible.

Despite the stigma plastic carries, we have proudly made the decision to use PET bottles instead of glass – mainly to achieve the lowest environmental impact. Yes, you read it correct. PET bottles, vis-à-vis with glass bottles, have an overall lower environmental impact. Although glass ranks better when only recyclability is considered, the heavier weight of glass and breakage/shrinkage lead to a substantially higher CO2-impact (think transportation & storage emissions) and environmental cost for glass. We’ll let the experts explain in detail – Glass vs. Plastic, what is more environmentally friendly?

Quality & Safety

Are URBL products compliant with regulatory agencies in North America?

Yes. URBL functional botanical shots are fully compliant with Food and Drug Administration (FDA) regulations in the US. In Canada, URBL botanical shots are fully compliant with Natural and Non-prescription Health Products Directorate (NNHPD) regulations and “licensed” by Health Canada as Natural Health Products (NHP) with unique Natural Product Numbers (NPN). An NHP license is an indication that the product has been assessed by Health Canada and deemed to be safe, effective, completely traceable, and of highest quality, with verifiable claims.

We have invested over 2 years to research perfect ingredients and health benefits, craft formulations, and establish supply chain to satisfy nutrition guidelines and requirements instituted by Health Canada – one of the most strict and reputable federal bodies in the world of dietary supplements, nutraceuticals, and drugs.

You should always insist on buying a licensed NHP in Canada for your dietary needs. It is illegal for a manufacturer to sell dietary supplements in the Canadian market without submitting evidence of “efficacy, quality, and safety” and acquiring an NHP license with NPN number.

Are URBL products manufactured in a certified manufacturing facility?

Yes. All our products are manufactured in a state-of-the-art GMP (Good Manufacturing Practices) and NSF certified facility. Additionally, our manufacturing facility has also been provided a Site License (SL) by the Natural and Non-Prescription Health Products Directorate (NNHPD) of Health Canada. A Site License is an official approval by Health Canada that the products manufactured on site are safe and of the highest quality.

In Canada, a Site License is required for any site that manufactures, processes, packages, labels, imports, and/or stores NHPs.

Are URBL products tested for contamination?

Absolutely! We have collaborated with an independent bio-analytical testing laboratory to run every single production batch through more than 15 different tests for contamination, ensuring the botanical shots are safe to consume and of the highest quality. We check for the following types of contamination:

  • Microbial
  • Heavy metals
  • Pesticide
  • Miscellaneous foreign matter

Do URBL functional botanical shots need to be refrigerated?

URBL functional botanical shots taste best when cold. Unopened bottles, however, do not need to be refrigerated in order to remain fresh. Store in a cool, dry place. We advise you to consume the entire 2 oz. bottle as a single serving. However, please refrigerate if you must store an opened bottle.

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